Analytics is the process of analyzing statistical data to gain insight. Analytics can be applied to identify trends, patterns, and anomalies that help businesses lower costs, reduce risks, enhance performance and increase value. Analytics is a decision support tool and is particularly useful to aligning strategy to business objectives. By combining statistics, operations, marketing, and financial analysis with data from internal and external sources, a better understanding of trends, patterns, and interaction can be established. Analytics service engagements range from predictive and propensity modeling to sensor monitoring and anomaly detection. Analytics and big data are the next revolution in the digital world and visualization of data offers faster time to insight for relevancy and action.